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Humanizing
Healthcare
DNA
Chapter 01
Collective
intelligence
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agency is a medical and scientific communications and marketing company providing an innovative and integrative service platform to help lead the transformation of today's healthcare experience with comprehensive support resulting in improved patient care.
Our approach is key to the evolving world of patient advocacy, preventive care and strong proof of outcome demands. We embrace the power of digital innovation and our customer-first business model in building more effective interactions, deeper loyalty and sustainable lasting brand preference.
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We are high-science visionaries, innovative thinkers and creatives with a wealth of expertise in the pharmaceutical and healthcare industries. We are inspired by insights, driven by creative excellence and ready to challenge every experience with deep data and actionable analytics. Rx Agency provides expertise in medical, creations, innovation, production and the sharing of digital experiences.
Patient
Chapter 02
Transforming the healthcare experience
01
Our fast changing market demands more value than ever before from pharmaceutical manufacturers. Value means more cost efficiency, proven patient outcomes and greater contribution to the overall healthcare experience throughout the value chain.
agency places attention to what providers, payers and patients are asking for. Our integrated service model ties traditional pharmaceutical marketing into mobile communications and other digital online and print platforms.
HUMAN-CENTERED DESIGN
Chapter 03
A new way to visit healthcare
"
It needs to be all about the patient, even at early stages of clinical development. It's about understanding how a medicine fits into the treatment paradigm and the impact it can have on an individual suffering from a specific disease. Education and engagement are keys in really shaping and designing programs that encourage a dialogue and exchange.
Lissette Linares, Senior VP at Spectrum
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Patient centricity requires more than simply gaining insights from patients; it also includes a focus on meeting patients' needs and translating the insights from patients to products that improve outcomes, including those that matter most to patients.
Personalized medicine places the patient at the center of care and drug development. An in-depth understanding of patients' journeys, their perspectives and the insights that drive their attitudes and behaviors prioritizes patients' unmet needs and their lived experience with disease.
Patients are evolving into proactive healthcare consumers and seeking to manage their own outcomes; they are educating themselves with medical information about their health concerns, studying their family history for disease risks, practicing primary prevention by modifying diet and lifestyle, seeking secondary preventions with advanced diagnostic and genetic tests, as well as, evaluating personal healthcare economics.
We change the standard of care by
listening to and giving voice to patients
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Patient-Centric
"
Patients are no longer recipients of healthcare, they are active participants. Patients used to listen to physicians, now they interact.
Patrick Homer, Principal Industry Consultant, Global Practice, Health and Life Sciences, SAS.
Rx Agency provides a patient-centric evidence-based approach to the development of medical communications. We help patients become better communicators with their doctors, managers of their treatment and advocates for their health resulting in improved patient care.
Providers
Chapter 04
The best providers
in the world
01
agency helps providers with their patient outreach initiatives, as well as, provide an open line of communication for patients by offering an evidence-based medical information platform for patients to visit and attain medical insights about their health.
More than health,
a life philosophy
"
A patient is the most important person in the institution, and they are not dependent on us, we are dependent on them, and ultimately it is our job to satisfy them.
Dr. William Lower, Cleveland Clinic Founder
A global showcase
02
agency identifies Key Opinion Leaders (KOL) as Key, Digital and Connected medical outliers. We partner with KOLs to help with speaking engagements, development of research articles, identifying messaging needs and content preferences for different digital platform audiences.
Key Opinion Leaders [KOL], Digital Opinion Leaders [DOL] and Connected Opinion Leaders [COL].
KOLs - the most traditional type of thought leaders, specialists recognized for their myriad contributions to the healthcare field, each with a long resume of speaking engagements and published research articles in peer-reviewed journals. These are often very experienced individuals who are likely famous in relevant academic and clinical circles; they can lend a compelling voice to various healthcare messaging campaigns.
DOLs - are innovative in their approach to digital marketing. The content they deliver is thoughtfully researched, highly articulated and evenly balanced opinions. DOLs have an important role in the age of social media: they can easily navigate different platforms and understand how various channels communicate in order to attain maximum reach. They understand the messaging needs and content preferences that a digital audience finds engaging.
COLs - bridge the gap between KOLs and DOLs. They are called connected opinion leaders because they do just that. COLs are usually clinicians who have established some form of influence and respect among providers. They are extremely savvy with social media and have a substantial online following made up primarily of physicians and industry professionals. COLs offer access to an established audience that is highly engaged by healthcare topics on digital platforms.
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An introduction to our forefront leaders.
Pharma
Chapter 05
A century of
legendary Rx
01
agency helps pharmaceutical, biotechnology and healthcare industries not only access top key-digital-connected opinion leaders; but also, co-create with patients.
agency is part of the health system that consists of people and actions whose primary intent is to promote, restore and maintain health. We provide strategic intelligence and medical innovation to healthcare industries.
The reference for the community of
Rx + OTC
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From scientific platform development to brand creation, from pre-launch to post-launch, rare to common, DTP to DTC our full spectrum of services ensures we move brands and their customers forward.
03
A new way to visit
Rx + OTC
The core of our strategy involves understanding the essence of the brand's story which allows us to create compelling evidence-based narratives that resonate and stay true to the brand's values.
We harvest insights that let us co-create communications that provide a sustainable healthier way of living.
Terribly simple,
terribly complete
BEYOND THE PILL
PATIENT-HCP CENTRIC
Patients seek to be treated as partners when it comes to decisions about their healthcare.
The pharmaceutical industry plays an important role in healthcare. Along with well-trained and motivated health professionals, medicines are among the most effective ways to prevent, alleviate and cure disease.
Transformation from reactive patient to proactive consumer.
PERSONALIZED PRECISION MEDICINE
INFLUENCE AREAS OF RESEARCH AND STUDY DESIGN
Collaboration in medicine development and shared decision making among patients and their healthcare teams:
Research should prioritize patients' unmet needs and their lived experience with disease. Pharmaceutical and service companies should connect with patients directly to learn what symptoms most affect their quality of life and how they measure improvement.
UNCOVER THE ESSENCE OF DECISION-MAKING
Marketers need to know more than what decisions patients are making; they also need to know why they make the decisions that they do. Our efforts need to start with patient journeys, their perspectives, and the insights that drive their attitudes and behaviours regarding brands. As consumers become more active participants in their own healthcare, marketers will need to be much more strategic in how, where, and when to reach them. Otherwise, the marketing efforts will have minimal impact.
IDEAL FORMULA - MULTICHANNEL INTEGRATION
The most successful initiatives focus on the specific needs of different customer segments at each particular point in their journey through the channels they prefer. The ideal formula for developing an effective strategy pairs brand awareness - grounded in the unmet needs of customers - with a wide variety of delivery channels, allowing customers to control and drive their interactions with the brand through the specific content and experiences that provide meaning to their journeys.
ALIGNMENT OF PURPOSE
MOST COST-EFFECTIVE WAY TO FURTHER SCIENCE
04
We uncover the emotional aspects of what drives customers to take action, identify new opportunities, explore new markets and grow your brand.
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HALLMARKS OF RECIPROCAL SUCCESS
VALUE CHAIN - RESONANCE - LIFECYCLE - IMPACT - DEVELOP - ACCESS - ENGAGE - INSIGHT
R&D TO POST-COMMERCIALIZATION - STRATEGY - INTEGRATION - PRECISION - INNOVATION - EDUCATE
Services
Chapter 06
A forward-looking
experience
01
From scientific platform development, to brand creation, to multi-channel integration, our full spectrum of services ensures we can fulfill virtually any task. We are proud to help lead the transformation of today's healthcare experience.
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A multichannel integration.
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We are experts in every aspect of healthcare advertising strategy and operations. We are inspired by insights, driven by creative excellence and ready to challenge every experience with deep data and actionable analytics.
agency is able to provide any service á la carte or group them together for a custom program. You may engage us by the hour, by the project or on contract.
Our experts look at your brand
from every possible perspective
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